CAC and New Customers
Today the main source of new customer acquisition is organic search but also Google Search, Googlw Shopping, Instagram, Facebook, Mailing and Giftcards. We are constantly looking to increase new customers and reduce CAC.
Delivery Metrics
The dispatch of products in the marketplace model is carried out directly by each of the sellers and follow-up of the delivery of the products, meeting deadlines is very important, not only must the promise to the customer be fulfilled, but the seller must be educated From the beginning
Conversion and Bounce rate
The conversion rate is a good indicator to understand if the customer who is visiting the site finds what they are looking for and the bounce rate helps us understand what % of the traffic we bring to the site is "junk" traffic.