Sales Traction
We measure the traction of the sale, by the traction it generates with the clients, (marketplace sales) and with the traction with the sellers (advertising sales) with the investment through the generation of paid content to be displayed on the blog and marketplace news
Kpi Sellers Traction
Traction from the seller side is measured by the number of sellers who join to sell their products on the marketplace, the number of brands they publish and the number of skus available to customers
Kpi Website Sessions
Traction to the website is measured by the number of sessions that visit the marketplace and the Content Blog that depend on the investments we make in paid media. For the launch we carried out a very powerful campaign so that people knew about the new site and then we have been monitoring the investments in the media to understand those that generate the higher conversion rate